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      <image:title>Work - knell: A boutique built for trust + Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - knell: A boutique built for trust + Community</image:title>
      <image:caption>knell is a women’s boutique built for tactile connection: touching, trying on, seeing how things move, and learning from knowledgeable staff.</image:caption>
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      <image:title>Work - knell: A boutique built for trust + Community - texture, restraint and materials doing the talking.</image:title>
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      <image:title>Work - knell: A boutique built for trust + Community - Building Trust Early</image:title>
      <image:caption>knell is a good example of when positioning, messaging, and identity do more than “look good.” They can help a business communicate intent, taste, and seriousness—so the right partners understand what you’re building and why it matters.</image:caption>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>Work - Lone Pine: Positioning Connection and Quality at the Heart of a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Lone Pine: Positioning Connection and Quality at the Heart of a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Lone Pine: Positioning Connection and Quality at the Heart of a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Lone Pine: Positioning Connection and Quality at the Heart of a Brand - Make it stand out</image:title>
      <image:caption>Our ol’ Pal Casey Roberts has multiple paintings in the space and we brought him into the process to help with illustrations to bring cohesion to the whole thing.</image:caption>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>Work - Celebrating 10 Years of Milktooth: A Decade of Culinary Excellence, Community, and Creative Expression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1588358667740-8GF4PXGLZ7Y8K9MH0713/milktooth_interior_web.jpg</image:loc>
      <image:title>Work - Celebrating 10 Years of Milktooth: A Decade of Culinary Excellence, Community, and Creative Expression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1588358587428-MJDGYS303K366WYU68AN/milktooth_callingcard_web.jpg</image:loc>
      <image:title>Work - Celebrating 10 Years of Milktooth: A Decade of Culinary Excellence, Community, and Creative Expression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://flatlandkitchen.com/our-work/golden-hour-books-a-brand-built-on-curiosity-community-and-clarity</loc>
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      <image:title>Work - Golden Hour Books – A Brand Built on Curiosity, Community, and Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
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      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726251514712-Q8YPICJ7UA4J79AP8MBG/tote+bag.jpg</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726251515796-RBVKJIW7CLU8967E0ZMX/totebag2.jpg</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726251512992-MRY1MM15AQUI0HKKMKVA/mug1.jpg</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252100698-ZPOA3XD00U1HM9CLAD7L/Screenshot+2024-09-13+at+2.27.37%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252100690-F2FPMFEDFUYBWWAEG1E8/Screenshot+2024-09-13+at+2.27.11%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252104103-6LBO6B3MHXRHD1SWPXUD/Screenshot+2024-09-13+at+2.26.55%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252122980-PEX7HY7SPMI7TUC1TTVG/Screenshot+2024-09-13+at+2.25.27%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252110702-7DHPGDA3ME7EYYEHNPET/Screenshot+2024-09-13+at+2.26.34%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252112593-FBI7NUUYGARFED5OG6OO/Screenshot+2024-09-13+at+2.26.15%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252118009-QBZXW5R8NOJN6Z6V22XV/Screenshot+2024-09-13+at+2.26.05%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1726252109146-8XNCG2MW6SL9J285JWBO/Screenshot+2024-09-13+at+2.26.44%E2%80%AFPM.png</image:loc>
      <image:title>Work - LICK Ice Cream - A Rebrand Rooted in Quality and Connection</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://flatlandkitchen.com/our-work/coffee-apothecary-taos-coffee-roasters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/7cfc2918-1a00-4de5-834a-b5306d4cef34/Just_TYPE_for_web-05-06.png</image:loc>
      <image:title>Work - Telling Stories with The Coffee Apothecary</image:title>
      <image:caption>The Coffee Apothecary, located in Taos, NM, has been serving locals and tourists alike since late 2016. Roasting coffee has a steep learning curve and Pablo, a second generation coffee entrepreneur, has been focused on bringing out the best in beans from around world since he started. When he and partner Lydia started CA they wanted to share their perspectives on how coffee beans should be sourced, on how to care for the coffee through the roasting process and on how to bring out the best of their beans in a café setting with their community. Originally the shop was to also host a bit of a goods shop, but the coffee took off and with limited time became the sole focus. The Coffee Apothecary is an oasis in the high dessert, a soft &amp; warm space to enjoy a quality cup while visiting this ancient town or on your morning commute if you’re lucky enough to live nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/67614f54-da47-4339-9b3d-ac20ffc58ea2/Untitled-7.png</image:loc>
      <image:title>Work - Telling Stories with The Coffee Apothecary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/8d982957-b401-4395-a2e2-17e848501e96/coffee_apothecary_6bags_with_color_backgrounds.png</image:loc>
      <image:title>Work - Telling Stories with The Coffee Apothecary - Make it stand out</image:title>
      <image:caption>Each label tells a story unique to the origin or blend with a focus on keeping a direct and conversational tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/6315a3e8-21df-4fce-ad6d-c80be29100fe/both+hands.png</image:loc>
      <image:title>Work - Telling Stories with The Coffee Apothecary - Make it stand out</image:title>
      <image:caption>To create distinction between the café and roastery, we developed two similar icons, both showing a human element through the use of hands, but holding different items. For the café (right)the hand holds a cup, emphasizing the experience of drinking while the roastery icon (left) is holding a coffee plant, emphasizing the beginning of the whole process, from fruit to cup.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://flatlandkitchen.com/our-work/draft-coworking-indianapolis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/95418297-301f-4a39-94c9-c2e3312b2319/draft_coveseating2_w-logo.png</image:loc>
      <image:title>Work - draft - defining a brand &amp;amp; space for creatives through collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/a2636856-b3e0-4338-b6d3-95296a1d8975/draft_bench3.jpg</image:loc>
      <image:title>Work - draft - defining a brand &amp;amp; space for creatives through collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/51e2a370-b9f3-486c-aabf-328314cc0009/draft_patio_7.jpg</image:loc>
      <image:title>Work - draft - defining a brand &amp;amp; space for creatives through collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/baeccd4f-d32f-40aa-9d2d-86d3a2cf1c6e/draft_sunroom3.jpg</image:loc>
      <image:title>Work - draft - defining a brand &amp;amp; space for creatives through collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/3c9b6c5e-d03d-4ba7-9818-76ec6a3fb00c/draft_studios2.jpg</image:loc>
      <image:title>Work - draft - defining a brand &amp;amp; space for creatives through collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://flatlandkitchen.com/our-work/elemental</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/a20e1c8b-32ec-47c1-a6de-498235d81cd1/6Q2A4802.jpg</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/93ed40d2-2b1b-4073-905d-214c54f94e38/6Q2A5041.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/eac36697-e66f-4fcc-ae48-ba191d05faf0/Elemental_business_card_revised-01.png</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/796dfd8e-1af7-455b-81c6-5fa3ae18ef9f/elemental_photo1-07.jpg</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/333f27f3-be9e-45be-a9b1-ba493852e39b/elemental_photo3-07.jpg</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/ae37c5b5-ec72-475e-a890-f2af4e7614e4/6Q2A4834.jpg</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/f787a871-e0a2-46f0-ae5d-3ccd34747ff8/6Q2A4882.jpg</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/dd817ac3-a9aa-4b99-a019-fddf774e59d9/6Q2A4988.jpg</image:loc>
      <image:title>Work - ELEMENTAL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377508546-FB7RI4LVX6X36MOYYCXT/6Q2A5041.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377508149-CLPWQFN1I7X3C6ZWR73I/6Q2A5049.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377509439-2NPAHU5KJKL4Q0ZVHA8E/6Q2A5051+copy.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377510738-OD4HR4N54F238FSK10KR/6Q2A4925.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377511226-F0OK0LN1CO74MT7WWK1N/6Q2A4927.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377512879-L05PPI5WVSCKXJROARZ8/6Q2A4869.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377513735-S6JDRUZ23LUJNWVVT6CP/6Q2A4877.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377514507-H7VM7ZYAS6KV7QA6EW4N/6Q2A4828.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377515246-P6LJAIMUFS4ZBWCK5COP/6Q2A4855.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377515930-6S6Y22RGFK14G0YGI63V/6Q2A4859.jpg</image:loc>
      <image:title>Work - ELEMENTAL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://flatlandkitchen.com/our-work/mer-marche</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/739d12bd-47e3-41e0-8da4-116cfc8976dd/mermarche_sign.jpg</image:loc>
      <image:title>Work - Mer Marché - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/3a2c8111-e770-403a-ba99-86fdf55d7323/mermarche12-2-52.jpg</image:loc>
      <image:title>Work - Mer Marché - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/aff801dc-223b-4675-b739-688b4f9c71ae/mermarche-2-100.jpg</image:loc>
      <image:title>Work - Mer Marché - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/fca829b6-6d50-468a-a9f6-fd0c4f1bf6b6/mermarche12-2-16.jpg</image:loc>
      <image:title>Work - Mer Marché - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673469985469-GQGH7K5I3RY9Z9KS86QG/mermarche-2-101.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673469985602-1UEWDMX2BOYOPLBSFY81/mermarche-861.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673469994111-4JW27UCV6HXXFFHM9IYV/mermarche_square_large-01.png</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673469986353-K3IROFTLKUKXAG24HBVH/mermarche-900.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673469994138-IAJFO1SLQ5JHLQE3MHSC/mermarche-2-74+copy.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673470004187-IUGPUURC0DH9NJRYKLFD/mermarche12-2-52.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673470029489-LSBM6WEBLY7AVLADNXA4/mermarche12-2-16.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1673470038948-SFMT8YSL3OCSESCRXAUD/mermarche-2-79.jpg</image:loc>
      <image:title>Work - Mer Marché</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://flatlandkitchen.com/our-work/mona-cannabis-curated</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/b584640f-f422-4a2e-a922-dc82061fd923/Screen+Shot+2022-01-27+at+2.42.16+PM.png</image:loc>
      <image:title>Work - MONA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/492090c5-5b05-4220-be4a-96e606be48c0/Screen+Shot+2022-01-27+at+2.53.10+PM.png</image:loc>
      <image:title>Work - MONA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/134371f9-630d-4b4d-b647-4ef3410634db/Screen+Shot+2022-01-27+at+2.38.31+PM.png</image:loc>
      <image:title>Work - MONA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/3f73e9f0-27ad-4c03-87bc-8afb7615c88e/Screen+Shot+2022-01-27+at+2.52.58+PM.png</image:loc>
      <image:title>Work - MONA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS &amp; IDEAS - How to communicate your brand in a physical space - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1737144711604-IV2MX1BNGZG1WUZHPCXG/6Q2A4828.jpg</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - How to communicate your brand in a physical space - Make it stand out</image:title>
      <image:caption>implicit messaging creates atmosphere and feeling</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1727357758204-T3PH9ZOV6GZU54GQP0PN/6Q2A3836.jpg</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - How to communicate your brand in a physical space - Make it stand out</image:title>
      <image:caption>explicit messaging creates clarity.</image:caption>
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      <image:title>INSIGHTS &amp; IDEAS - How to communicate your brand in a physical space</image:title>
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      <image:title>INSIGHTS &amp; IDEAS - How to communicate your brand in a physical space</image:title>
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      <image:title>INSIGHTS &amp; IDEAS - How to communicate your brand in a physical space - Make it stand out</image:title>
      <image:caption>knell window signage.</image:caption>
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      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/93e486d1-9aac-4f2b-a88c-262cb7eeb624/knell_interior6.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/14789dd3-cd98-4111-b409-3850c24efc75/knell_interior2.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’? - Make it stand out</image:title>
      <image:caption>You don’t have to know that these clothing racks and POS station and were custom designed and fabricated to appreciate their simple beauty and elegance.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1758312764860-7RR4KTCWOFDFTKAR99N8/knell_exterior.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1758312763573-RJ0YYEU0OD2DRBJ14SN1/knell_exterior2.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’?</image:title>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’?</image:title>
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      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’?</image:title>
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      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’?</image:title>
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      <image:title>INSIGHTS &amp; IDEAS - Your Space Speaks, What’s it Sayin’?</image:title>
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      <image:title>INSIGHTS &amp; IDEAS - Positioning Isn’t About the Market—It’s About You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS &amp; IDEAS - Your Brand Shouldn’t Need a Megaphone: Messaging Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/3d62e08c-3c3b-4f95-9d6a-0801dece2041/brands_you_can_walk_into_assets_R-32.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Why Proving Your Value Doesn’t Mean Selling Harder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://flatlandkitchen.com/insights-ideas/owning-what-makes-you-you-how-to-stand-out</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1c2ab53e-57f1-4374-9095-7dd9290f099f/brands_you_can_walk_into_assets_R-25.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - OWNING WHAT MAKES YOU, YOU. (how to stand out) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://flatlandkitchen.com/insights-ideas/build-a-brand-that-connects-with-real-people-the-power-of-understanding-audience-and-differentiators</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/7473c69f-1988-4b96-b82a-df115a2015e4/brands_you_can_walk_into_assets_R-34.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators - Make it stand out</image:title>
      <image:caption>As you dive into defining your brand's unique value, you might find it helpful to work through a guided process. Our free worksheet walks you through each step—grab it here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678393947837-HE33JOEJDWARQZZRXM9Y/6Q2A4802.jpg</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/dd817ac3-a9aa-4b99-a019-fddf774e59d9/6Q2A4988.jpg</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/ae37c5b5-ec72-475e-a890-f2af4e7614e4/6Q2A4834.jpg</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1678377512879-L05PPI5WVSCKXJROARZ8/6Q2A4869.jpg</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1728942113605-Q0GQ9KEO7Q67RN8ZK0QB/bread_marketing-05.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1728942113687-JHGEZUO5P60YBP1K09IB/bread_marketing-04.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1728942909871-69GEH5N4WOXI2TCA3V8G/IMG_6342.JPG</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators - previous window messaging, big logo, even bigger knives...</image:title>
      <image:caption>previous window messaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1728991999665-9LB0KZZGPWBYI7CGP559/herculean4minutewindow.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators - easy to read update based on customer feedback</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1728992043767-QR8QZSAAJC504A27MPMA/herculeannewwindowfull.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators - spell it out, don't ask others to connect the dots for you.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1728992065134-K6KOJCGIHFF9EALBY2IA/herculeanhourswindow.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Build a Brand That Connects with Real People: The Power of Understanding Audience and Differentiators - refined name clarifies the products</image:title>
      <image:caption />
    </image:image>
  </url>
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    <loc>https://flatlandkitchen.com/insights-ideas/start-with-strategy-why-planning-before-action-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/d546e9f0-fa01-47cf-a30a-50276ae5ad5f/brands_you_can_walk_into_assets_R-13.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Start with Strategy: Why Planning Before Action Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/1ea7f9ef-82e3-4ca7-8cde-070515c7eac9/start-with-strategy_graphics-16.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Start with Strategy: Why Planning Before Action Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/03aa01b2-5fad-466f-87ec-23f4026490f7/start-with-strategy_graphics-17.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Start with Strategy: Why Planning Before Action Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/683eca9d-b1c5-4ea0-9d12-eafe4d9b83ed/start-with-strategy_graphics-18.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Start with Strategy: Why Planning Before Action Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/846f3efc-c1fe-4209-8877-09f8b8205be7/start-with-strategy_graphics-19.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Start with Strategy: Why Planning Before Action Matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://flatlandkitchen.com/insights-ideas/why-good-coffee-isnt-enough-how-thought-leadership-drives-long-term-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>INSIGHTS &amp; IDEAS - Why Good Coffee Isn’t Enough: How Thought Leadership Drives Long-Term Growth - Make it stand out</image:title>
      <image:caption>photo provided by sunbeanroastery.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/097175cf-3003-4c05-a481-7214807ac190/Screenshot+2024-08-12+at+12.35.18%E2%80%AFPM.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Why Good Coffee Isn’t Enough: How Thought Leadership Drives Long-Term Growth - Make it stand out</image:title>
      <image:caption>From Five Senses Blog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/79c27dff-2f10-44b1-a0dd-3772759d7fe6/Screenshot+2024-08-12+at+12.37.30%E2%80%AFPM.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Why Good Coffee Isn’t Enough: How Thought Leadership Drives Long-Term Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://flatlandkitchen.com/insights-ideas/rebrandingherculeanpreparedmeals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-17</lastmod>
    <image:image>
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      <image:title>INSIGHTS &amp; IDEAS - Work in Progress: The Strategic Growth of HERCULEAN - Make it stand out</image:title>
      <image:caption>updated HERCULEAN logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/b720e253-72af-44bf-9e5b-2e2647fc76c2/herculean_insta_post-02.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Work in Progress: The Strategic Growth of HERCULEAN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/85814acb-be77-48f5-901a-c78aa05528b3/herculean_insta_post-03.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Work in Progress: The Strategic Growth of HERCULEAN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/c2b8f2b3-341b-47dd-ba7f-e35416a9a048/herculean_insta_post-04.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Work in Progress: The Strategic Growth of HERCULEAN - Make it stand out</image:title>
      <image:caption>When you build a brand, do it on a foundation of strengths and honest philosophies. When you do, you won’t have to pull the wool over anybody’s eyes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/a36f79ae-f281-4d6c-8ca2-512a335a8749/herculean_insta_post-05.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - Work in Progress: The Strategic Growth of HERCULEAN - Make it stand out</image:title>
      <image:caption>brand identities should come out of messaging strategy. icons are no different. no need for stock imagery, buddy!</image:caption>
    </image:image>
  </url>
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    <loc>https://flatlandkitchen.com/insights-ideas/the-power-of-brand-messaging-building-a-strong-foundation-for-your-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a889e4a66284216fd8154/6123d1b9-0c77-4b86-a9c1-21e51ccf8c4d/brands_you_can_walk_into_assets_R-04.png</image:loc>
      <image:title>INSIGHTS &amp; IDEAS - The Power of Brand Messaging: Building a Strong Foundation for Your Small Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://flatlandkitchen.com/insights-ideas/building-a-brand-for-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS &amp; IDEAS - Make it stand out</image:title>
      <image:caption>Messaging and Focus for Golden Hour Books’ branding</image:caption>
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    <loc>https://flatlandkitchen.com/insights-ideas/finding-success-in-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
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      <image:title>INSIGHTS &amp; IDEAS - Branding for Success - Make it stand out</image:title>
      <image:caption>Rebranding, Web &amp; Packaging Update for Coffee Apothecary by Flatland Kitchen</image:caption>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS &amp; IDEAS - Branding for Success - Make it stand out</image:title>
      <image:caption>Branding, Naming &amp; Messaging for Golden Hour Books</image:caption>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS &amp; IDEAS - Branding for Success - Make it stand out</image:title>
      <image:caption>Branding, Messaging &amp; Web Design for LANDLAB at Vanderbilt</image:caption>
    </image:image>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>INSIGHTS &amp; IDEAS - BRAND FOUNDATIONS EXPLAINED - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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