The simplest path to building a sustainable business around your point of view
Identify what people who trust you value in your services & make a clear offer based on that, not every possible thing you could do.
Make it easy to understand so the right people can see why it matters.
Ask the people who know your work to introduce you to others who need it.
Charge enough to protect the quality, attention, and standards of your work so you can keep doing it.
Do not change direction every time you get bored, scared, or inspired by someone else’s business.
