OUR PRACTICE IS YOUR GUIDE.
We turn vision into brands people trust.
That trust comes from a focus on the parts of a brand you can control. The whole of identity, language, materials, atmosphere and the decisions that shape what people feel before they ever read a word or sample the goods. We work with businesses where the experience is the brand.
WHAT WE BELIEVE
A strong foundation gives good work a better chance to be chosen.
Differentiation Matters. But it only works when people can recognize it.
Your brand should make the right fit easier to understand.
Marketing works better when the foundation is clear.
The goal for any business should not be to appeal to everyone. You need the right people to quickly understand that your business is the right choice for them. You don’t just need more attention, you need more of the right attention. Your brand should help you sell more clearly, make better decisions and build with more confidence.
WHO WE ARE
ERIC NOLAN–Brand Advisor
Eric has spent more than 15 years working with businesses and organizations to help them understand their value and communicate it more effectively. With a background in visual communication, experiential design and experience across hundreds of branding projects he brings together positioning, messaging, design and practical business strategy. Eric also serves on the Board of Governors at Newfields, bringing a broader perspective on how brands, businesses and institutions build trust, relevance and long-term value.
REBEKAH NOLAN–Creative Director
Rebekah is a creative director, designer and artist with more than 15 years of experience building identities for businesses and organizations across industries. Her background in art, design and illustration inform an approach rooted in observation, composition and restraint. She manages the creation of identities that are distinctive, useful and built to last.
Together, we bring senior strategy and creative direction directly to every engagement. No layers, handoffs or junior teams. Just two experienced people working closely with the people responsible for the business.
If you’re launching, expanding, refreshing, or trying to make your brand feel more like you, start here:
What people are saying
FK works alongside experts, owners, practitioners and creatives of all kinds. When you’re doing things that are nuanced, it gets difficult to explain. We help you stand out for what makes you unique.
When the New York Times spends 36 Hours in Indianapolis, Flatland’s clients -- Milktooth, Bluebeard, Zodiac Vintage, Love Handle -- make up half of their stops. '“At Love Handle, that means getting away with putting things in your breakfast that confuse the brain but somehow make sense to the mouth.”
“They have helped turn spaces around the city into places that make you want to come back time and again.”
“FK helps you expand/distill/clarify your idea so that you have no doubt in what you're doing or where you're headed.”
Sara Gelston-Summers, Golden Hour Books