THINKING ABOUT A REBRAND?
You’re probably here because something has changed. You’re growing or you’ve brought on a partner. You’re attracting the wrong clients, want to launch a new service, expanding to a new location or simply realizing the business you’ve built no longer matches the way it’s presented.
Those are all good reasons to think about a rebrand. The question isn’t really whether you need one. It’s understanding what you need one to do for you.
Every rebrand starts somewhere different.
“We’ve outgrown our brand.”
The business has evolved, but how you show up and what people see hasn’t.
HERCULEAN came to us while planning new retail locations. As we explored the business, it became clear that it wasn’t just the new stores that needed considered. They needed new customers to understand their business and trust that it was worth trying long before they entered the stores. The company had evolved beyond where it started, but the brand still reflected where they were, not where they were going. The result included a new position, updated messaging, a revised identity, packaging and retail environments. Read more here.
“The business has changed.”
Growth often changes more than revenue. Whether it’s a new partner, a new audience, a more specialized service or a stronger point of view, changes deserve a brand the reflects them.
When a new partner joined the practice, the business itself changed. Before redesigning anything, though, we clarified what the firm was becoming. We identified who it wanted to serve in the future and what should remain while moving forward. That evolution and continuation became the foundation for everything that followed.
“We’re not attracting enough of the right people.”
Not every rebrand project leads to a drastic change in visuals. Sometimes the business is simply known for the wrong thing.
When you start a business, it’s often best to start broad. ELEMENTAL always knew they weren’t the typical Pilates studio, but they needed to cast a wide net when opening to make the business work. As they matured, they wanted more committed and performance-minded clients that appreciated their approach to Pilates and how it fits within a bigger performance framework. In addition to a few words in the tagline shifting, their offerings, sponsorships and messaging did too.
But by keeping the primary identity, the site changed with a few words. The location signage and wayfinding didn’t need to change at all. Read more here.
Some clients come to us knowing exactly what they need. Others know the business has changed but want help determining where to focus their resources first. That’s why we offer Clarity First. It’s a focused strategy session that helps identify what has changed, what is working and what deserves your attention next. Sometimes it confirms a rebrand is the right move, but often it reveals a simpler path. Either way, you’ll leave with a clearer direction for what’s next.
Not sure where to begin?
I don’t expect you to learn everything from our site. So if you have questions or just want to see if we’d be a good fit, feel free to email or book a time to chat. We are a small brand studio, just two humans helping other humans. If you’re ready to talk about your brand, we’re here.
“FK helps you expand/distill/clarify your idea so that you have no doubt in what you're doing or where you're headed.”
-Sara Gelston Somers, Golden Hour Books
