BEFORE YOU REBRAND.

GET CLARITY FIRST.

For 17+ years, Flatland Kitchen has helped independent businesses brand, rebrand, and grow. We’ve also helped plenty of people avoid a rebrand when it wasn’t the smartest next step.

Rebrands don’t come out of nowhere.

When you’re considering it, something is likely changing:

  • You’re growing; new location, new audience, or maybe new offerings.

  • The business has matured, but the brand and message hasn’t kept up.

  • Your marketing feels noisy and inconsistent. The message changes vendor by vendor.

  • You’re not attracting the right customers anymore or you need more traffic.

  • The brand no longer matches the experience or the space.

Sometimes a rebrand is the right move.
Often, it’s not the first move.

Clarity First helps you figure out what’s actually driving the urge to rebrand and what will create the most impact next.

WHAT YOU GET

Clarity First

is a short, one-time diagnostic.

You get an outside perspective, a structured conversation, and a written plan so you can stop guessing.

A clear read on what’s working vs. what’s drifting

  • The real problem behind the “we need a rebrand” feeling

  • A prioritized list of next moves (what to do first, second, third)

  • Clear guidance on whether a rebrand is warranted—or if another lever matters more right now

WHAT YOU NEED

Depending on what we find, the highest-impact next step might be:

  • Refining your positioning and messaging

  • Clarifying your offers and making them easier to sell

  • Updating your website language and structure

  • Fixing the way you show up (channels, cadence, outreach)

  • Tightening the experience in real life (space, signage, flow)

And if it is time to rebrand, you’ll have a clearer brief, better priorities, and fewer wasted cycles.

Thinking about a rebrand? Email Eric

EMAIL ERIC

Let us know what’s prompting your inquiry, what you want to be different in 6-12 months and we’ll send you a couple times to talk and confirm we’re a good fit.

Clarity First is a good fit if:

  • You’re about to spend real money on a rebrand and want confidence first

  • You feel scattered and want a clear order of operations

  • You want better-fit customers, not just “new visuals”

  • You want an experienced outside perspective without a giant project

What it includes

  • 90-minute working session

  • A short round of research (what you’re currently putting into the world)

  • 60-minute follow-up

  • A written PDF with strengths, opportunities, priorities, and next steps

Investment: $1,500