OUR PRACTICE IS YOUR GUIDE.
We help founders turn vision and intent into places people trust.
That trust comes from a focus on the parts of a brand you can control. The whole of identity, language, materials, atmosphere and the decisions that shape what people fee before they ever read a word or sample the goods. We work with businesses in retail, hospitality, community spaces and HQ environments where the experience is the brand.
WHAT WE BELIEVE
Truth over trends — timeless beats timely
Restraint with intention — hierarchy makes places legible and memorable
Care for founders + community — the work should serve both
Honest decisions & direction — clear tradeoffs, no theatre
Craft where it counts — details that earn their keep
Build to evolve — durable foundations with layers that can change
WHY FK?
Most teams treat brand, space, signage, and messaging like separate projects.
We don’t.
We help you design the system behind the experience so the place feels like one clear idea, not a bunch of decent parts.
WHO WE ARE
ERIC NOLAN–Strategy + Direction
Eric leads the front end of the work. From discovery, priorities, language and project direction. He helps teams make the decisions that keep the message intact and the experience clear.
REBEKAH NOLAN–Creative Direction, Visual + Spatial Expression
Rebekah leads creative direction across identity and environment, translating the strategy into a visual + spatial language that feels inevitable, beautiful, and usable.
Together, we’re a small senior team that stays close to the work and ships the thing, not a big studio with handoffs.
What “BRANDS YOU CAN WALK INTO” means.
It’s actually a pretty simple concept. If someone stepped inside your business with no context, would it still feel like you? Would they know what you’re offering? Would they understand the value you provide?
We build brands that can answer those questions confidently. We shape what people see, what they read, and what the space communicates. If a brand is a conversation, we help you articulate your half so people can understand it.
If you’re building, opening, expanding, refreshing, or trying to make your space feel more like you start here.
What people are saying
Flatland Kitchen works alongside multiple James Beard Award finalists, helping them realize their most ambitious dreams. This work includes Milktooth, Love Handle, Beholder, Bluebeard, and others. Flatland’s clients have received praise from Bon Appetit, Wine Enthusiast, Sprudge, Eater, Indianapolis Monthly, and more.