You don’t start a small + independent shop to fit in.
You want to share a point of view.
Your brand is a conversation with the community around you. You’re already speaking through what you make, what you carry, what you recommend, what you share and how you show up. Flatland Kitchen makes your point of view clearer and more consistent, so the right people recognize it, trust it and come back for it.
Flatland Kitchen is Eric & Rebekah Nolan. Since 2008 we’ve been running our brand studio in Indianapolis, IN. We help small, independent shops launch and evolve for impact and long-term sustainability.
When you’re small, you don’t just sell goods. You sell your taste, expertise and curation. You are bringing knowledge and passion to your business. FK helps you articulate and communicate the value of all of that so you reach more of the people that will appreciate what you’re doing.
Your brand is a conversation. We help you communicate what makes you unique.
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GOLDEN HOUR BOOKS • Indianapolis, IN
Independent bookstores are coming back. Unfortunately, starting doesn’t mean lasting. To build something sustainable, you have to offer your community something unique and you have to articulate that so that they can understand. Sara & Max have built something beautiful, strong and thriving in Indy.
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THE COFFEE APOTHECARY • Taos, NM
As second generation coffee stewards and first time business owners, Pablo & Lydia had to balance a small budget and strong values. When it came time to invest more in their branding and long-term home, we helped redefine their identity and evolve their original brand while building a stronger position for wholesale and broader retail sales.
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knell • Carmel, IN
knell is curated boutique and the realization of a long-time dream for Christy. She couldn’t launch with the brands she wanted to carry without first building trust. We helped Christy verbalize and visualize her ideas, even before opening so knell could open with full impact. knell is a brand built on tactile experience where in-person shopping allows you to see, touch and feel the goods.
“FK helps you expand/distill/clarify your idea so that you have no doubt in what you're doing or where you're headed.”
— Sara Gelston Somers
GOLDEN HOUR BOOKS
EVERY BUSINESS IS DIFFERENT. BUT OUR WORK IS THE SAME:
UNDERSTAND WHO YOU ARE & THE VALUE YOU BRING.
COMMUNICATE IT WELL IN THE PLACES THAT WILL HAVE AN IMPACT.
READ OUR THOUGHTS.
