BAP
BRAND ALIGNMENT PROCESS
Clarity Before Commitment. Focus Before Action.
Most businesses come to us thinking they need a re-brand, a website, a refreshed identity, or a new way to market themselves—but without first defining what will truly move the needle, those investments can feel like expensive guesses.
The Brand Alignment Process (BAP) ensures that every decision you make about your brand and business is intentional, strategic, and designed for impact. Before committing to execution, this process gives you clarity on where you are, where you want to go, and the smartest way to get there.
WHO IS BAP FOR?
BAP is designed for creatives, independent business owners, and growing studios who want to:
Clarify their next steps before making a major investment in branding or marketing
Structure their offerings and messaging so they attract the right clients
Understand their best opportunities instead of chasing every new idea
Stop feeling overwhelmed by inconsistent branding, marketing, and positioning
If you’re asking, “What’s the next right step for my business?” this process is for you.
WHAT YOU’LL GET
This is a structured, decision-making process—not just a conversation. Over two meetings across three weeks, we’ll work through:
Goals & Strengths – What’s working? What do you want to achieve? What makes you unique?
Strategic Opportunities – What are your real paths forward? What are the pros and cons of each?
Clear Roadmap & Next Steps – What’s the smartest move right now? How do you invest in the right things at the right time?
This isn’t a branding package or a business coaching session. This is about making better decisions before you spend time, money, and energy in the wrong places.
PRICING
We believe clarity should be accessible, which is why we offer BAP on a sliding scale.
Solopreneurs and Creatives working alone at one end, More established Brands expecting bigger impact and value creation at the other.
We’ll discuss the right option for your situation before we begin.
HOW TO GET STARTED
Step 1: Book a Call – Let’s talk about where you are and if BAP is the right fit.
Step 2: The Brand Alignment Process – Over three weeks, we’ll work through your business, positioning, and opportunities.
Step 3: Move Forward with Confidence – With a clear roadmap, you can focus on what truly matters—whether that means working with us or moving ahead on your own.
WHY THIS MATTERS
Too many businesses waste money on branding, marketing, or even new spaces without first understanding what they actually need.
If you’ve ever:
Had an expensive guide collect dust
Paid for a site without knowing what you’re offering
Gone through an identity design without knowing who you’re talking to
Launched a new service without a clear plan for making it work
Felt like you’re jumping between tactics with no real strategy
…then you already know what happens when you move forward without clarity.
BAP makes sure your next move is the right one.
The smartest investment you can make in your business isn’t a new brand—it’s making sure every decision supports where you actually want to go.