Branding should do more than look the part.

FK helps businesses launch new brands, evolve existing ones and bring them into the places people actually experience them. Every project starts with understanding what the business needs to accomplish, then focusing the work where it can make the biggest difference.

LAUNCH

When you’re starting something new and need to build your brand to enter the world with focus and confidence. Explore more.

EVOLVE

When your business has changed and you want to make sure your brand supports what you’ve become and where you’re going next.
Explore more.

SPATIAL BRANDING

When you need your brand to work in the real world we’ll bring your business into physical spaces through signage, wayfinding and experiential moments. Explore more.

CLARITY FIRST

When you’re not sure what needs to change, we bring an experienced outside perspective on what working, what isn’t and where to focus next. Explore more.

Launch

When you are starting something new, you need to get things moving in a focused direction and have the tools to carry forward. We help you clarify your position and best-fit clients, create messaging that can can work for you and build an identity that works today and can evolve with you tomorrow. You walk away knowing what you’re building, what you want to be known for and have the essential tools to communicate it across the places your brand will show up.

Whitley Law

Launching a boutique trial practice built around taking fewer cases, earning trust and pursuing worthy fights as far as needed.

Blossom Soil Health

Launching a consumer soil-health brand that makes the science and benefits of biochar approachable to everyday gardeners.

Knell

Launching a women’s boutique built around tactile discovery, thoughtful curation and a return to shopping in real life.

Hey Gardener

Launching a garden stewardship practice built around the ongoing care and thoughtful implementation of native and perennial landscapes.

LANDLAB

Launching a research lab with a brand that makes serious academic work approachable to the parents and children it hopes to reach.

Evolve

When your business has evolved, it’s time to make sure your brand supports where you’re going next. We start by understanding what has changed and what hasn’t. We clarify your position, your messaging, your offers and look across the places your brand actually has to do work to determine what deserves attention.

This can mean evolving your identity, rebuilding your site, improving how you speak about or showcase your work, refining sales collateral or strengthening the way you communicate your value to future clients. We focus your investment where it can make the biggest difference for you.

You walk away with a stronger, more useful brand built around the business you’ve become and the work you want more of.

ELEMENTAL

Refocusing an established movement practice around the performance expertise that had become its greatest advantage.

HERCULEAN

Repositioning a growing meal-prep company for a broader audience and the next generation of stores.

O'Brien + Contreras

Helping an established interior design practice define what should change and what should remain as a new partner joined the firm.

Coffee Apothecary

Evolving an established coffee business with a brand better suited to its products, perspective and next stage of growth.

LICK Ice Cream

Evolving a longtime local ice cream brand to better express the quality, character and distinctly Indiana business it had become.

Spatial Branding

Your brand has to work in the real world, too. We help businesses and organizations extend existing brands into physical environments through signage, wayfinding, environmental graphics and the details that shape how people experience a place.

We start with the brand you already have, understand how the space needs to function and identify where branding can make the biggest difference. Our experience designing, fabricating and installing work in the real world helps us create solutions that are thoughtful, practical and built to work.

We can design and direct the work, collaborate with your architects, designers and fabricators, or help coordinate implementation when needed.

GRINDS

Bringing an established company brand into is headquarters to create a workplace that better reflects the people and culture behind it.

Big Brothers Big Sisters of Central Indiana

Turning the power of mentorship into a message for the whole community: Indy Shines when You Share Your Light.

Tinker Coffee Co.

Extending an existing brand into a new headquarters through experiential graphics and details designed for the physical space.

Tactive

Translating an established brand into a workplace environment that makes the company more tangible for employees and visitors

Prairie View Golf Club

Creating a clearer, more cohesive experience across the property through signage and wayfinding built around the existing identity.

Clarity First

Not sure what needs to change?
Start with Clarity First.

Sometimes you know something isn’t working but don’t know whether the answer is a rebrand, a better website, clearer messaging or something else entirely.

Clarity First is a focused engagement that gives us a chance to look at the business with you before deciding what deserves your time and money. We look at what has changed, what’s already working, where the brand may be getting in the way and what could make the biggest difference.

You leave with a clear set of priorities and recommendations for what to do next. That might lead to a larger project with FK, something your existing partners can handle, or a few changes you can make yourself.

Want to discuss your situation?

You don’t have to diagnose your own brand. We can talk with you and help determine the right place to start.

Email Eric

Set up a time to talk

What the work can include

Every project is different. We build the scope around what you're trying to accomplish rather than starting with a predetermined list of deliverables.

Depending on what you need, that might include:

Positioning · Naming · Messaging · Identity · Websites · Bios & Profiles · Titles & Descriptors · Packaging · Sales Materials · Signage · Wayfinding · Experiential Design

Some projects need only a few of these. Others carry the brand from its earliest idea through the places people ultimately experience it.

Small team. Senior attention.

FK is Eric and Rebekah Nolan. We’ve spent more than 15 years helping businesses and organizations launch, evolve and put their brands to work.

We stay close to every project, bring in trusted collaborators when the work calls for them and build the team around what the project actually needs. You work directly with the people thinking about, directing and designing the work.

If you’re building, opening, expanding, refreshing, or trying to make your brand feel more like the business you want to run, start here.

SEE THE WORK

BOOK A FIT CALL

EMAIL ERIC TO SEE IF WE'D BE A GOOD FIT