Branding should do more than look the part.
FK helps businesses launch new brands, evolve existing ones and bring them into the places people actually experience them. Every project starts with understanding what the business needs to accomplish, then focusing the work where it can make the biggest difference.
BRANDING
If you’re launching, changing or have outgrown how your business currently presents itself. FK helps with positioning, messaging, identity and the tools you need to implement your brand. Some call this Strategy and Execution, we just call it Branding.
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SPATIAL BRANDING
Your space is an extension of your brand and is already shaping what people think, feel and understand about your business.
We help you make more of that opportunity. A thoughtful space can make your business easier to navigate, bring an important idea to life and create a better experience.
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CLARITY FIRST
You know something isn’t working or you’re unsure what deserves attention. Start with a diagnostic and recommendations before jumping in. Explore more.
Clarity First
Not sure what needs to change?
Start with Clarity First.
Sometimes you know something isn’t working but don’t know whether the answer is a rebrand, a better website, clearer messaging or something else entirely.
Clarity First is a focused engagement that gives us a chance to look at the business with you before deciding what deserves your time and money. We look at what has changed, what’s already working, where the brand may be getting in the way and what could make the biggest difference.
You leave with a clear set of priorities and recommendations for what to do next. That might lead to a larger project with FK, something your existing partners can handle, or a few changes you can make yourself.
BRANDING
A strong brand makes it easier for the right people to recognize your business, understand why it matters and feel confident choosing it. We help you turn what is already valuable about your business into something people can see, remember and trust. Whether you’re starting from scratch or building on years of work, you walk away with a brand that helps you attract better opportunities, strengthen your reputation and make more of the business you’ve built.
“Eric and Rebekah understand how to create brands that last beyond trends and stretch outside of personal preferences. They pushed us to better understand what we wanted our company to stand for and what feelings we wanted to evoke from customers.”
Jennifer Holland, SunBean Coffee
BRANDS YOU CAN WALK INTO
Your space is already shaping what people think, feel and understand about your business.
We help make that experience intentional. Sometimes that means making a first visit more intuitive. Sometimes it means helping employees enjoy their environment more. Most of the time, though, it means turning your space into a stronger expression of the organization you’ve built.
Want to discuss your situation?
You don’t have to diagnose your own brand. We can talk with you and help determine the right place to start.
What the work can include
Every project is different. We build the scope around what you're trying to accomplish rather than starting with a predetermined list of deliverables.
Depending on what you need, that might include:
Positioning · Naming · Messaging · Identity · Websites · Bios & Profiles · Titles & Descriptors · Packaging · Sales Materials · Signage · Wayfinding · Experiential Design
Some projects need only a few of these. Others carry the brand from its earliest idea through the places people ultimately experience it.
Small team. Senior attention.
FK is Eric and Rebekah Nolan. We’ve spent more than 15 years helping businesses and organizations launch, evolve and put their brands to work.
We stay close to every project, bring in trusted collaborators when the work calls for them and build the team around what the project actually needs. You work directly with the people thinking about, directing and designing the work.
If you’re building, opening, expanding, refreshing, or trying to make your brand feel more like the business you want to run, start here.