Branding should do more than look the part.

FK helps businesses launch new brands, evolve existing ones and bring them into the places people actually experience them. Every project starts with understanding what the business needs to accomplish, then focusing the work where it can make the biggest difference.

BRANDING

If you’re launching, changing or have outgrown how your business currently presents itself. FK helps with positioning, messaging, identity and the tools you need to implement your brand. Some call this Strategy and Execution, we just call it Branding.
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SPATIAL BRANDING

Your space is an extension of your brand and is already shaping what people think, feel and understand about your business.

We help you make more of that opportunity. A thoughtful space can make your business easier to navigate, bring an important idea to life and create a better experience.
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CLARITY FIRST

What could your brand and marketing accomplish for you over the next year? If you know there are things you’re leaving on the table, we can help you identify and prioritize where to put your efforts.
We help you figure out what matters, build a plan, and get the work done. Explore more.

Clarity First

What could your brand and marketing accomplish for you?

You know there are things you're leaving on the table. The website hasn't kept up. Social happens when you have time. Great projects never become case studies. You know you should be communicating more consistently, but client work comes first.

Clarity First is a focused engagement that gives us a chance to look at the business with you before deciding what deserves your time and money. We look at what has changed, what’s already working and what changes could make the biggest difference.

You leave with a clear set of priorities and a roadmap for how to get where you want to go.

BRANDING

A strong brand makes it easier for the right people to recognize your business, understand why it matters and feel confident choosing it. We help you turn what is already valuable about your business into something people can see, remember and trust. Whether you’re starting from scratch or building on years of work, you walk away with a brand that helps you attract better opportunities, strengthen your reputation and make more of the business you’ve built.

“Eric and Rebekah understand how to create brands that last beyond trends and stretch outside of personal preferences. They pushed us to better understand what we wanted our company to stand for and what feelings we wanted to evoke from customers.”

Jennifer Holland, SunBean Coffee

Whitley Law

Launching a boutique trial practice built around taking fewer cases, earning trust and pursuing worthy fights as far as needed.

O'Brien + Contreras

Evolving a trusted design practice when adding a partner

Blossom Soil Health

Launching a consumer soil-health brand that makes the science and benefits of biochar approachable to everyday gardeners.

Knell

Launching a women’s boutique built around tactile discovery, thoughtful curation and a return to shopping in real life.

ELEMENTAL

Refocusing an established movement practice around the performance expertise that had become its greatest advantage

HERCULEAN

Reimagining space, product and brand to prepare for expansion and wider audiences

Golden Hour Books

Building more than an average bookstore.

Coffee Apothecary

Reimagining the brand after the business had matured.

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BRANDS YOU CAN WALK INTO

Your space is already shaping what people think, feel and understand about your business.

We help make that experience intentional. Sometimes that means making a first visit more intuitive. Sometimes it means helping employees enjoy their environment more. Most of the time, though, it means turning your space into a stronger expression of the organization you’ve built.

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GRINDS

Bringing an established company brand into is headquarters to create a workplace that better reflects the people and culture behind it.

Big Brothers Big Sisters of Central Indiana

Turning the power of mentorship into a message for the whole community: Indy Shines when You Share Your Light.

Tinker Coffee Co.

Extending an existing brand into a new headquarters through experiential graphics and details designed for the physical space.

Tactive

Translating an established brand into a workplace environment that makes the company more tangible for employees and visitors

Prairie View Golf Club

Creating a clearer, more cohesive experience across the property through signage and wayfinding built around the existing identity.

Want to discuss your situation?

You don’t have to diagnose your own brand. We can talk with you and help determine the right place to start.

Email Eric

Set up a time to talk

What the work can include

Every project is different. We build the scope around what you're trying to accomplish rather than starting with a predetermined list of deliverables.

Depending on what you need, that might include:

Positioning · Naming · Messaging · Identity · Websites · Bios & Profiles · Titles & Descriptors · Packaging · Sales Materials · Signage · Wayfinding · Experiential Design

Some projects need only a few of these. Others carry the brand from its earliest idea through the places people ultimately experience it.

Small team. Senior attention.

FK is Eric and Rebekah Nolan. We’ve spent more than 15 years helping businesses and organizations launch, evolve and put their brands to work.

We stay close to every project, bring in trusted collaborators when the work calls for them and build the team around what the project actually needs. You work directly with the people thinking about, directing and designing the work.

If you’re building, opening, expanding, refreshing, or trying to make your brand feel more like the business you want to run, start here.

SEE THE WORK

BOOK A FIT CALL

EMAIL ERIC TO SEE IF WE'D BE A GOOD FIT