We don’t invent who you are. We translate it.
Branding is the conversation your business has with the world. We help you make that conversation intentional.
CLARITY FIRST
When you’re running a business solo or with a small team and you’ve hit that foggy stretch where everything feels urgent, but nothing feels clear, where you know you’ve got too much to do, but don’t know where to focus, Clarity First can help.
For 17 years, we’ve helped people turn loose ideas into real brands, spaces, and businesses.
Over and over, the feedback is the same:
It’s not the logo or the mural that changes things most.
It’s the clarity that comes from talking it through. From deciding what you actually want, what matters now, what can wait and knowing what to do next.
Clarity First is a short, one-time engagement to step back, sort things out, and decide what actually matters next. When you’re ready to make the next year more intentional than the last, we’ll help you prioritize where to focus your efforts to get where you want to go.
No rebrand, no giant project. Just an outside brain, a focused conversation, and a clear plan.
If this is of interest, the next step is easy. Start the conversation by emailing Eric at eric (at) flatlandkitchen.com
BRANDING
Turn your point of view into something people can feel.
When the story is clear, everything is better. We help you find your story and communicate it everything your brand touches.
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This is what a lot of people call strategy. But it’s about defining and understanding who your brand is and what it stands for and why it’ll stand out.
Positioning
Messaging
Unique Value Propositions
Differentiators
Keywords
Key Concepts -
This is what people think a brand is. But it’s not the all-of-it.
Visual Language
Brand Identity
Photography Direction
Content Messaging
Site
Space -
We know what it takes to get a new brand, new product, new store or re-launch off the ground.
Press Releases and stories
Messaging for Marketing
Design for Marketing
Connections and Communication
SPACES THAT SPEAK
Let the room say what you mean.
People decide how they feel about you long before they read a paragraph. Your space can earn trust, invite curiosity, and work with the rest of your brand, we let it.