BUILDING A SUSTAINABLE BUSINESS IS NOT A SPRINT.
Middle Management helps practitioners and growing businesses structure their brand, business, and offerings for sustainable success.
Middle Management is Flatland Kitchen’s strategic advisory offering, designed to help businesses move beyond one-off solutions and build a structured, sustainable business. It’s not just about branding—it’s about clarity, direction, and a plan to implement your brand effectively.
We believe that clarity, confidence, and effective use of resources are the foundation of a successful business. Instead of a large upfront investment, our advisory approach allows you to invest as you see fit over time—reducing risk, increasing adaptability, and ensuring refinement as your business evolves. Unlike common branding firms that deliver a fixed set of services, MM builds a long-term relationship with you, ensuring that your brand and business strategy grow in alignment with your goals. Even if design and creative direction are part of the process, the true value is in having a trusted partner to guide, refine, and adapt your business for sustained success.
What is MM For?
BRAND ALIGNMENT OVER TIME
We work with you at your pace to ensure what we do has impact
We help clarify your brand’s purpose and direction to create a strong, authentic foundation for growth.
Together we’ll refine your offerings, messaging, and positioning to resonate with your audience and stay competitive in your market.
We will align all touchpoints—digital, physical, and experiential—to build a cohesive brand experience that stands out.
You will have a focused plan for future growth, ensuring your business strategy supports long-term success.
We have and continue to work with artists, designers, architects, fitness studios, wellness practitioners, furniture makers, food & beverage, CPG, art curators, consultants… This process is designed to help anyone refine their practice into a thriving business.
Where We Start
Brand Alignment Process
The starting point for all MM clients. This structured process helps you:
Clarify your positioning & messaging.
Align your services for profitability and impact.
Identify the most effective marketing & outreach strategies.
Create a roadmap for consistency and sustainability.
Over a 3-5 week process, we will meet twice and you’ll walk away with a clear, actionable plan to align your business with your goals. You can implement it yourself or continue with advisory support.
Middle Management
Bi-Weekly or Monthly Ongoing Advisory
Building a business takes time. Your positioning, messaging, and strategy need to be implemented, refined, and adapted over time.
We provide long-term guidance and support to help you:
Implement your positioning and messaging across all channels.
Roll out new messaging & branding effectively.
Refine services for profitability and customer experience.
Launch new offerings or products with confidence.
Improve retention & build better customer relationships.
Identify & implement the right marketing tactics without chasing trends.
This isn’t a static guide—it’s an ongoing partnership that fits within your budget and cash flow while giving you structured, expert support. While most of our clients meet monthly or bi-weekly to stay consistent and keep momentum going, there’s no obligation or commitment.
Unlike traditional branding firms that deliver a single package and walk away, MM ensures that your strategy is executed and refined over time—helping you adapt to real-world challenges, reduce waste, and build confidence in every decision.
