A brand isn’t something you add to a business. It’s how people understand what you’ve spent years building.
We help independent businesses express that through thoughtful positioning, messaging and identity.
Who We’ve Worked With:
ELEMENTAL: Athletic Performance
Jessica and Chris built ELEMENTAL around a belief that athletes deserve more than traditional strength training or a typical Pilates studio. Their approach blends both disciplines to help people move, perform and recover for the long term. As the business matured, we helped refine the brand and messaging to better reflect the athletes and active adults they serve.
Golden Hour Books
Sara and Max founded Golden Hour Books to create a place where books, conversation and community come together. Their thoughtful curation and commitment to the arts have made the bookstore a destination for readers and writers alike. We helped build a brand that reflects the curiosity and engagement at the heart of their business.
draft
Rebecca and Aaron created Draft as a home for Indianapolis' creative community—a place where people can work, gather and build meaningful businesses together. Every detail reflects their commitment to collaboration and craftsmanship. We helped shape a brand that feels as welcoming as the space itself.
COMPANION
After years supporting artists through museums and nonprofit organizations, Braydee Euliss founded Companion to create a more personal model for experiencing art. Through exhibitions, gatherings and artist-centered programming, she's building a different kind of gallery. We created an identity that reflects the care and thoughtfulness behind her vision.
COFFEE APOTHECARY
Pablo and Lydia built Coffee Apothecary around family, heritage and a deep respect for coffee. Rooted in Taos, they roast in-house while sharing coffees from growers around the world. We refreshed the brand to better connect the people, places and stories behind every bag.
Whitley Law
After careers in teaching, public service and private practice, Matt Whitley founded his own law firm with a commitment to thoughtful advocacy and meaningful trial work. He's building a practice rooted in trust rather than volume. We created a brand that reflects the confidence and care behind his approach.
Hey Gardener
McKenna founded Hey Gardener around a love for native landscapes and long-term stewardship. Rather than traditional landscaping, her work helps homeowners and institutions cultivate gardens that become more beautiful with time. We created a brand that reflects the care and expertise behind her practice.
HERCULEAN PREPARED MEALS
Brothers Ben and Nathan started HERCULEAN to make healthy eating easier for busy people. As the business grew beyond its original fitness audience, the brand needed to grow with it. We helped reposition the messaging, identity and retail experience to support the company's next chapter.
LANDLAB
After years advancing research within major institutions, Sophia launched LANDLAB to pursue new questions about children's learning and development. She wanted a brand that felt as approachable as it was rigorous. Together, we created an identity that bridges scientific credibility with warmth and accessibility.
O’BRIEN + CONTRERAS
Julie O'Brien spent decades building one of Indiana's most respected interior design practices. When Joel Contreras joined as partner, the opportunity wasn't to start over—it was to thoughtfully evolve the business together. We're helping shape the next chapter through updated messaging, identity and brand direction.