We make brands feel real in real life.
Flatland Kitchen is a branding studio in Indianapolis, IN. We work with brands that live on what people experience in person.
Brands You Can Walk Into is our series of ideas, explorations and guidance for building and maintaining brands that exist in the real world.
Your Space Speaks, What’s it Sayin’?
Your space is always saying something. The question is whether it’s telling the story you want your brand to be known for.
When you make those choices with intention—when you treat your space as messaging—you create alignment, clarity, and trust. That’s when people don’t just see your brand. They feel it.
Your Brand Shouldn’t Need a Megaphone: Messaging Matters
Your brand shouldn’t have to shout to be heard. The best messaging doesn’t rely on short-term noise but on long-term clarity and connection. While a well-timed campaign or packaging update can generate buzz, its true value lies in how it fits into the bigger picture of your brand.