Another New Normal: Thriving Beyond the Pandemic Playbook
If you found success during the pandemic or even just merely survived, the world has shifted again, and what worked yesterday might not work today. Remember the early pandemic days when posting a new artwork or launching an online class seemed like a guaranteed win? People were glued to their screens, seeking connection and meaning. But now, the landscape has changed—again. But it doesn’t have to be a negative or a frustration, it can be an opportunity if you frame it well.
I believe that thriving isn’t about following a universal playbook. It’s about understanding your unique challenges and opportunities, then crafting a strategy that fits your specific situation. Let’s explore how you can find your way forward in this ever-changing world.
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The Pandemic Boom: A Moment of Opportunity and Its Aftermath
During the height of the pandemic, many independent creatives and small businesses found unexpected success. It was a unique moment where certain strategies worked across the board. But now, as life opens up, those broad approaches aren’t cutting it anymore. The solution? A tailored approach that fits your needs.
One Size Doesn’t Fit All: Finding Your Path Forward
Here’s the thing—there’s no universal answer. What one artist or business needs may be entirely different from another. It’s not about what worked for someone else, but what works for you. Let me give you a few examples from current clients to illustrate:
An artist struggling with gallery sales might not need more Instagram posts. Instead, they might benefit from building deeper relationships with galleries or writing about their work to engage a specific audience.
A fitness studio that’s seeing declining attendance might need to rethink its service model—perhaps hybrid classes or a sharper focus on niche clientele.
A tattoo artist facing last-minute cancellations might need a better booking system, or even a simple deposit policy to secure commitments.
These aren’t just hypotheticals. These are real challenges, and finding solutions requires more than generic advice. It requires understanding your business, your audience, and what will help you move forward.
Why Talking with Eric Makes a Difference
I’m not here to give you a one-size-fits-all solution. I’m here to help you figure out what works for you. We’ll look at what’s changed in your world, identify what’s not working anymore, and find a path forward that’s aligned with your goals.
Here’s what we’ll focus on together:
Your Unique Challenges: What’s holding you back? Whether it’s a shift in audience behavior or an internal process that needs rethinking, we’ll dig into the specifics.
Tailored Solutions: From refining your offerings to exploring new markets or tools, we’ll craft a strategy that fits your needs.
Sustainable Growth: Forget chasing trends. We’ll focus on building something that works for you today—and can evolve with you tomorrow.
Let’s Find Your Next Step
If what was working before isn’t anymore, you don’t have to figure it out alone. Whether you’re an artist, a small business owner, or an independent creative, I’m here to help you find the path that makes sense for you. Let’s talk about where you are now, where you want to go, and how we can get you there.
Book a call, and let’s make it work for you.