OWNING WHAT MAKES YOU, YOU. (how to stand out)

“The key to standing out is just being yourself.”

We’ve all heard it, but it’s a lot easier said than done.

In a world where every industry feels saturated, it’s easy to get caught up in the idea of creating something new to stand out. But here’s a truth I’ve found working with clients time and again: the unique thing about your business is already there. It’s in your experiences, your quirks, your path. Sometimes, all you need is an outside perspective to see it.

Recognizing Your Unique Path
It’s not that you’re lacking uniqueness; it’s that, over time, it’s become difficult to see what makes your work special. You’re so close to your business that standing out feels abstract—like something you can’t quite put your finger on. The solution isn’t to reinvent yourself but to uncover what’s already there.

“It’s hard to read the label from inside the bottle.”

That phrase rings true for many business owners. We often think we need to follow trends or add new tactics to set ourselves apart. But in reality, the strongest, most resonant positioning comes from within.

Real-World Perspective: Focusing on Your Ideal Clients
When I work with clients to define their ideal audience, I don’t suggest creating abstract personas or hypothetical profiles. We look at real people—clients they’ve loved working with, the ones who “just get it.” These are the clients who resonate most with their message, values, and approach. By focusing on these real-world examples, we find a core identity that feels natural and authentic, not forced or formulaic.

Ask yourself: who are the clients that light you up? What do they have in common, and how did they find you? Chances are, they were drawn to something that is uniquely you.

Building Confidence and Clarity
For many, embracing this uniqueness is more a matter of confidence than it is of strategy. Standing out isn’t about pushing harder to be seen—it’s about trusting that who you are is enough. Sometimes, the hardest part is simply committing to a direction and feeling confident in your choice.

At Flatland Kitchen, we help you clarify what makes you, you, and explore ways to reach the clients who will benefit most. With a clearer sense of your own value, positioning becomes natural, not a burden. We’re here to help you step into that confidently, with support and encouragement along the way.

Ready to Explore What Makes You Stand Out?
Finding clarity doesn’t have to be a solo journey. Sometimes, all it takes is a new perspective to highlight what’s already within you. If you’re ready to explore what makes you, you—and to connect with the clients who are looking for exactly that—we’d love to help.

Reach out to set up a conversation, or send a postcard (yes, we still love those!) to Flatland Kitchen, c/o Eric Nolan, 2530 E 10th #1, Indianapolis, IN 46204. Let’s bring the real you into focus and build a brand that feels right, because it’s authentically yours.