Positioning Isn’t About the Market—It’s About You

When most people think about positioning, they imagine carving out a place in the market. They think about gaps to fill or trends to chase, as though success is just about being in the right place at the right time. But positioning isn’t just about the market—it’s about you.

True positioning comes from owning what makes your perspective unique, what makes your work impactful, and finding the people who benefit most from what you do. And here’s the key: the best positioning doesn’t come from brainstorming or whiteboarding. It comes from living it.

Flatland KitchenDecember 16, 2024positioning, messaging, brand strategy, brand management, branding, brand advisor, brand alignment, brand and business alignment, human-centered design, position, brand

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