“FK helps you expand/distill/clarify your idea so that you have no doubt in what you're doing or where you're headed.” Sara Gelston-Summers, Golden Hour Books
Honest, Effective, Clear, Confident and Distinct
We work with people running businesses for themselves. People that aren’t just filling a spot in “the market” but building something they want to see in the world. Folks with a unique approach, a depth of understanding and often-times an unwillingness to merely fit in.
We built FK around independent practices because that’s the world we know. Businesses where reputation matters more than market share, relationships matter more than scale and where the owner is still close enough to the work that their point of view actually shapes the business. You’ve spent years developing the skills, insights and perspectives that make your work different. We help you build a brand that is worthy of the business behind it.
WHO WORKS WITH FK
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Clarity First
An assessment of where you are and where you can focus to get you where you want to go.
Brand Foundation
You are starting something new (or redefining what it is) and need to get things moving in a more focused direction. We help you clarify your position and best-fit clients, create messaging that can can work for you and build an identity that works today and can adapt and evolve tomorrow. You walk away with a clear understanding of what you’re building and how to communicate the value across core touch-points of your brand.
Brand Build
Our flagship offer. Like “Brand Foundation” you’ll clarify positioning, define messaging and build a unique identity, but you’ll also gain more trust-building applications for your brand. We’ll ensure your site can work for you. We’ll help refine your offers + services so you can sell based on the value you provide and charge appropriately. We’ll help you flesh out how to showcase your work so that it actually says what you need it to. We will provide practical brand guidance, relationship building and outreach direction so you'll know how to move forward.
Brand Stewardship
When you’ve built the foundation, but still want feedback, accountability and guidance from someone you already know and trust. We’ll help you manage your brand strategy over time. From new opportunities to refining offers or increasing prices, we can help pressure test and talk through things as they come up. It’s the consistency that makes the difference over the long haul. Brands aren’t a sprint, they’re an evolving thing for as long as you have a business.
