If you want to build a sustainable business and livelihood, typical “growth” advice doesn’t really work. Here are things we’ve learned after working with over 200 small businesses:
Bigger is not inherently Better.
Strong businesses know what they Are Not.
Differentiation starts with Honesty.
Expertise deserves to be Understood.
Clear beats Clever.
Strong brands become more themselves over time.
Trust is built long before someone becomes a client.
Community beats Marketing.
Having a Perspective is an Advantage.
There’s Strength in being Small
FK Branding Studio is an Indianapolis, IN practice. We work with founders, experts and practitioners that are building something unique.
Considering a Re-brand? Start Here • Email Eric
Branding an Independent Bookstore: Golden Hour Books
Sara and Max founded Golden Hour Books to create a place where books, conversation and community come together. Their thoughtful curation and commitment to the arts have made the bookstore a destination for readers and writers alike. We helped build a brand that reflects the curiosity and engagement at the heart of their business.
Positioning Isn’t About the Market—It’s About You
When most people think about positioning, they imagine carving out a place in the market. They think about gaps to fill or trends to chase, as though success is just about being in the right place at the right time. But positioning isn’t just about the market—it’s about you.
True positioning comes from owning what makes your perspective unique, what makes your work impactful, and finding the people who benefit most from what you do. And here’s the key: the best positioning doesn’t come from brainstorming or whiteboarding. It comes from living it.