LICK Ice Cream - A Rebrand Rooted in Quality and Connection
LICK Ice Cream has been an Indiana staple for over a decade, known for its unique flavor combinations and dedication to crafting high-quality frozen goods. When they approached us for a rebrand, our goal was to ensure that their visual identity authentically reflected the values that make LICK so beloved: thoughtful sourcing, artful craftsmanship, and a modern twist on the classic ice cream experience.
Rebranding to Reflect LICK’s Values
Our approach to the rebrand was not simply about creating a fresh look—it was about aligning LICK’s brand with the heart of their business. We worked closely with the LICK team to craft a visual identity that resonates with an audience who shares their passion for high-quality, locally sourced ingredients and meaningful experiences. From logo design to packaging, every touchpoint was thoughtfully developed to communicate LICK’s modern, playful, and refined personality.
Ensuring Visual Consistency Across All Touchpoints
As their branding partner over the years, we have continuously worked with LICK to ensure their visual identity remains cohesive and compelling. This includes designing merchandise, creating murals and interior elements, signage, and developing an updated website that embodies the essence of their brand. The rebrand has been key in helping LICK maintain its position as a trusted and innovative name in the local community.
Results: A Brand That Resonates
The impact of our work with LICK goes beyond aesthetics—it has strengthened their connection with their community, attracting a loyal audience who values the same care and quality that LICK puts into every scoop. Our partnership has continued to evolve, with our designs featured in prominent locations like The Garage Food Hall and their SoBro shop on 54th St. It’s a rebrand that not only refreshed their look but also ensured their values are expressed clearly and consistently, resonating with a discerning audience.
Recognition and Impact
We are proud that our work with LICK Ice Cream has been recognized on platforms like DesignRush as a “best of” in design. The rebrand, along with the continued evolution of their visual identity, has positioned LICK as not just a local favorite but a brand that stands for quality and creativity in every detail.
