A Vision Rooted in Connection

When sommelier Josh Mazanowski envisioned Lone Pine, he sought more than just a high-end dining spot. Inspired by his family’s ranch in Lonepine, Montana, his vision was for a space centered on genuine comfort and quality, a place where people could connect over a meal without pretension. Flatland Kitchen collaborated with Josh to bring this vision to life, helping Lone Pine stand apart in Carmel as a restaurant that values authenticity and accessibility over flashiness.

Milktooth wasn’t just an early player in the Midwest’s brunch renaissance—it set the stage. With its unique fusion of fine dining sensibilities and approachable ambiance, Milktooth redefined what it meant to experience brunch. Over the past decade, it has stayed true to its vision of blending culinary innovation with a welcoming, laid-back atmosphere. The restaurant has become a beloved institution in Indianapolis and a beacon for what’s possible in the culinary world.

Discover how Flatland Kitchen crafted a powerful brand identity for Golden Hour Books, an independent bookstore in Indianapolis. Through strategic brand messaging, iconic visual design, and community-focused engagement, this case study shows how clear, thoughtful branding can create lasting connections and drive success in the growing independent bookstore market.

We worked closely with the LICK team to craft a visual identity that resonates with an audience who shares their passion for high-quality, locally sourced ingredients and meaningful experiences. From logo design to packaging, every touchpoint was thoughtfully developed to communicate LICK’s modern, playful, and refined personality.

Mer Marché holds a strong belief that clean beauty and sustainability go hand in hand and are committed to creating products that nourish our bodies while keeping beauty routines minimal and effective.  Flatland Kitchen rebranded Mer Marché in 2021 and soon expanded their identity to the packaging design of their newest endeavor, The Universal Line.

Mona is a female led experimental concept shop centered on bringing awareness to the benefits of cannabis in Indianapolis.. Flatland Kitchen worked with Mona on development of their brand identity and environment.

Geraldine Lee’s Vintage is a highly curated vintage shop located near downtown Indianapolis. Coupled with another vintage shop, they’ve created Zodiac Vintage. We had the opportunity to develop an identity that blends art and design. We created a visual language that represents the best of vintage and contemporary imagery to represent a shop that does the same for clothing and ephemera

Through logo design, packaging design, vehicle graphics, sign systems and interior elements, FK is still enjoying the long relationship with what has become a staple of the Indianapolis food experience, Amelia’s.

Milktooth was an early entrant to the brunch explosion across the Midwest. As a Fine Diner, Milktooth brought local ingredients to a comfortable atmosphere this brunch restaurant on Virginia Ave in Indianapolis, Indiana.

Started in Milwaukee, Love Handle brought their seriously delicious yet inviting attitude to Indianapolis. Settling on Mass Ave near Bottleworks, Love Handle works with suppliers of local meat and seasonal produce. FK designed an identity around an existing logo and has supplied menu design, murals, signs and web design to communicate how fun it is to drink mimosas or eat a fish fry here.

Provider’s focus on consistency and quality in coffee, cocktails and sandwiches has kept them busy since opening. We worked with Provider to develop a simple yet solid brand identity to reflect the basis for the space and menu. Simple imagery and custom typography are utilized as the basis for a complex yet seemingly simple business.

Jon Brooks, his partner Josh Mazanowski and Beholder are adding charm, vibrancy and world-class options to the Midwest culinary scene through their changing food and wine menus. Indianapolis is richer for having Beholder.

Field Brewing is a brewery located in Westfield, Indiana (a suburb of Indianapolis). FK worked from the very beginning to define concept and strategy along with brand identity, logo design, menu design, interior design, exterior consulting, packaging design, merchandise design and more. A truly full experience, FK's work shows Field's commitment to quality and providing a unique experience IN.