Lone Pine: Positioning Connection and Quality at the Heart of a Brand

A Vision Rooted in Connection

When sommelier Josh Mazanowski envisioned Lone Pine, he sought more than just a high-end dining spot. Inspired by his family’s ranch in Lonepine, Montana, his vision was for a space centered on genuine comfort and quality, a place where people could connect over a meal without pretension. Flatland Kitchen collaborated with Josh to bring this vision to life, helping Lone Pine stand apart in Carmel as a restaurant that values authenticity and accessibility over flashiness.

Brand Strategy, Branding, Identity, Messaging, PositioningFlatland KitchenNovember 14, 2024branding, brand identity, brand strategy, indianapolis branding, carmel, carmel indiana, restaurant, lone pine, lone pine carmel, positi, messaging

Golden Hour Books – A Brand Built on Curiosity, Community, and Clarity

Discover how Flatland Kitchen crafted a powerful brand identity for Golden Hour Books, an independent bookstore in Indianapolis. Through strategic brand messaging, iconic visual design, and community-focused engagement, this case study shows how clear, thoughtful branding can create lasting connections and drive success in the growing independent bookstore market.

Branding, Identity, Illustration, Murals, Brand Strategy, Positioning, MessagingFlatland KitchenSeptember 25, 2024branding, bookstore, books, brand identity, positioning, strategy, brand strategy, community, indianapolis, indiana, design, icon, flatland kitchen, golden hour books, golden hour, indy