ELEMENTAL

ELEMENTAL is an Indianapolis movement practice founded by Jessica Strom and Chris Snyder. After years of working with a wide range of clients, they wanted to build more of the practice around athletic performance. An area where they had deep expertise and proven results, but that wasn’t immediately apparent from the way the business presented itself.

Rather than reinventing ELEMENTAL, we focused on making that expertise easier to see and giving Jessica and Chris a clearer path to more of the work they wanted. We refined the positioning and language, introduced “Athletic Performance” as a clearer descriptor and carried that focus through the website and the way the practice presented itself. The work also helped define where ELEMENTAL should show up, what organizations and events were worth supporting and which relationships could connect them with more of the athletes they wanted to serve.

The identity stayed largely intact. What changed was the focus around it, and a more intentional way to build recognition, relationships and opportunities around the work they wanted to be known for.