Lone Pine: Positioning Connection and Quality at the Heart of a Brand

A Vision Rooted in Connection

When sommelier Josh Mazanowski envisioned Lone Pine, he sought more than just a high-end dining spot. Inspired by his family’s ranch in Lonepine, Montana, his vision was for a space centered on genuine comfort and quality, a place where people could connect over a meal without pretension. Flatland Kitchen collaborated with Josh to bring this vision to life, helping Lone Pine stand apart in Carmel as a restaurant that values authenticity and accessibility over flashiness.

Golden Hour Books – A Brand Built on Curiosity, Community, and Clarity

Discover how Flatland Kitchen crafted a powerful brand identity for Golden Hour Books, an independent bookstore in Indianapolis. Through strategic brand messaging, iconic visual design, and community-focused engagement, this case study shows how clear, thoughtful branding can create lasting connections and drive success in the growing independent bookstore market.

Telling Stories with The Coffee Apothecary

draft - defining a brand & space for creatives through collaboration

draft is a community workspace specifically catering to creatives. Located in the Fountain Square neighborhood of Indianapolis, draft is a space open for work, play, events and community.

ELEMENTAL

ELEMENTAL is a specialty fitness and lifestyle practice. ELEMENTAL designs solutions for comprehensive wellness, athletic performance optimization and houses classes for movement based fitness. Flatland Kitchen worked to conceptualize and build a brand identity responsive to Elemental’s unique and elevated approach to building healthy and sustainable habits.

Mer Marché

Mer Marché holds a strong belief that clean beauty and sustainability go hand in hand and are committed to creating products that nourish our bodies while keeping beauty routines minimal and effective. Flatland Kitchen rebranded Mer Marché in 2021 and soon expanded their identity to the packaging design of their newest endeavor, The Universal Line.

Branding, IdentityFlatland KitchenJanuary 11, 2023branding, brand strategy, packaging design, experiential design

Amelia's

Through logo design, packaging design, vehicle graphics, sign systems and interior elements, FK is still enjoying the long relationship with what has become a staple of the Indianapolis food experience, Amelia’s.

Field Brewing

Field Brewing is a brewery located in Westfield, Indiana (a suburb of Indianapolis). FK worked from the very beginning to define concept and strategy along with brand identity, logo design, menu design, interior design, exterior consulting, packaging design, merchandise design and more. A truly full experience, FK's work shows Field's commitment to quality and providing a unique experience IN.