Knell is a Carmel boutique built for tactile discovery—limited-run classics, calm curation, and an in-person experience designed to last. We aligned POV, identity, and space into one coherent system.

A Vision Rooted in Connection

When sommelier Josh Mazanowski envisioned Lone Pine, he sought more than just a high-end dining spot. Inspired by his family’s ranch in Lonepine, Montana, his vision was for a space centered on genuine comfort and quality, a place where people could connect over a meal without pretension. Flatland Kitchen collaborated with Josh to bring this vision to life, helping Lone Pine stand apart in Carmel as a restaurant that values authenticity and accessibility over flashiness.

ELEMENTAL is a specialty fitness and lifestyle practice. ELEMENTAL designs solutions for comprehensive wellness, athletic performance optimization and houses classes for movement based fitness. Flatland Kitchen worked to conceptualize and build a brand identity responsive to Elemental’s unique and elevated approach to building healthy and sustainable habits.