EVOLVE YOUR BRAND
Your business isn’t the same one you started. You’ve learned what you’re uniquely good at, what people value and what kind of work you want more of. Maybe you’ve grown, added a partner, found a better audience or simply developed a stronger point of view.
We help you build from what’s already working and make the changes that help more of the right people understand your value, trust what you do and choose you. The goal isn’t to become something different. It’s to make the business you’ve become easier to see.
Change is risky. We help you manage it.
An established brand carries existing recognition, relationships and trust. Our process considers what you’ve already built, who already values it and what actually needs to change. We’ll balance equity, audience, timing and ambition so you can move forward without leaving something valuable behind.
ELEMENTAL
Getting more of the work you want.
We have been working with ELEMENTAL since before they opened their studio in Carmel, IN. Jessica and Chris have built a successful movement practice serving a broad range of clients. But some of their greatest expertise, and the work they wanted more of, was in performance, not just fitness. They work with everyone from elite cyclists to professional racing teams and competitive athletes everywhere in between. Recently we worked together to refine what they built, not reinvent it. We defined language, direction and updates that now make their expertise much harder to miss.
Read more on the initial Brand Work here and more on the recent repositioning here.
“Eric and Rebekah understand how to create brands that last beyond trends…They pushed us to better understand what we wanted our company to stand for.”
Jennifer Holland, SunBean Roastery
HERCULEAN Prepared Meals
Evolution through substantial change.
The business had proven itself, was preparing for expansion and needed to become relevant to people beyond the audience that originally built it. The underlying value didn’t disappear, but its expression needed to expand. Stores went from individual trial and error to a system based on what worked best. Signs went from iconic to explicit messaging. The entire brand became easier to understand, connect to and be a part of.
LICK
Building on what people already loved.
After years of being in business, LICK was growing from a small-batch ice cream company into an established Indiana brand with loyal customers and a reputation for doing things differently. As they were considering their own stores and providing more options, the opportunity wasn’t to leave that history behind, but to build from it and create a stronger expression of the quality, personality and sense of place that had become central to the business.
Coffee Apothecary
Letting the brand catch up with the business.
Coffee Apothecary had spent years developing their approach to coffee, building a loyal following and growing into a more mature business than the one Pablo and Lydia originally launched. As the company and vision evolved, the brand needed to better reflect the quality of the product and make clear the perspectives they had developed along the way. We helped to bring those pieces into alignment, giving Coffee Apothecary a more distinctive expression of who they and become and a stronger foundation for where they wanted to steward the business.
More Evolutions
What does your brand need now?
Your business has already built recognition, relationships and trust. The job isn’t to change everything. It’s to understand what’s still working, what’s holding you back and what will help you get where you want to go next.
Positioning · Naming · Messaging · Identity · Websites · Packaging · Bios & Profiles · Sales Materials · Signage · Wayfinding · Experiential Design
We’ll help you determine what should change, what should stay and where your investment can make the biggest difference.
Ready for what’s next?
Tell us what’s changing.