ELEMENTAL is a specialty fitness and lifestyle practice. ELEMENTAL designs solutions for comprehensive wellness, athletic performance optimization and houses classes for movement based fitness. ELEMENTAL’s professionals assist clients in building a fitness and nutritional routine that considers each variable of life in a way that allows each individual to build health and fitness into their daily lives while learning to set and meet their goals. ELEMENTAL has a dedication to intentionality within their approach that is expressed through an elevated physical space atypical of most gyms. Natural materials, custom made functional pieces, local artwork, and a flood of natural light create an atmosphere of calm and trust that you’re in the right place at ELEMENTAL. Here you will have your needs seen, heard, and tended.
Flatland Kitchen worked to conceptualize and build a brand identity responsive to Elemental’s unique and elevated approach to building healthy and sustainable habits. Elemental provides a focus on feeling good in one’s own body and to that end the trainers and physical therapists at ELEMENTAL craft realistic and accessible routines that exist outside of common fitness trends which often end with frustration over poor or no results and burnout.
The brand concept of ELEMENTAL is an open and evolving set of elements that contribute to overall health, fitness, and support. FK worked to abstract these ideas into a set of consistent geometric shapes that can be reoriented to fit their specific applications, much like a personal coach or trainer does with their tools for individual clients. The identity needed to remain spacious and fluid in order to represent the active listening required to carefully serve the needs of guests and showcase the adaptability of the program for individuals. The typography needed to be firm and strong to show the trust and strength of ELEMENTAL as an institution. Flatland Kitchen is honored to work with ELEMENTAL’s partners who are sparking a new way of looking at building a business through passion, critical thinking and commitment.
