Knell is a Carmel boutique built for tactile discovery—limited-run classics, calm curation, and an in-person experience designed to last. We aligned POV, identity, and space into one coherent system.

Discover how Flatland Kitchen crafted a powerful brand identity for Golden Hour Books, an independent bookstore in Indianapolis. Through strategic brand messaging, iconic visual design, and community-focused engagement, this case study shows how clear, thoughtful branding can create lasting connections and drive success in the growing independent bookstore market.