Knell is a Carmel boutique built for tactile discovery—limited-run classics, calm curation, and an in-person experience designed to last. We aligned POV, identity, and space into one coherent system.

Discover how Flatland Kitchen crafted a powerful brand identity for Golden Hour Books, an independent bookstore in Indianapolis. Through strategic brand messaging, iconic visual design, and community-focused engagement, this case study shows how clear, thoughtful branding can create lasting connections and drive success in the growing independent bookstore market.

draft is a community workspace specifically catering to creatives. Located in the Fountain Square neighborhood of Indianapolis, draft is a space open for work, play, events and community.

ELEMENTAL is a specialty fitness and lifestyle practice. ELEMENTAL designs solutions for comprehensive wellness, athletic performance optimization and houses classes for movement based fitness. Flatland Kitchen worked to conceptualize and build a brand identity responsive to Elemental’s unique and elevated approach to building healthy and sustainable habits.  

Field Brewing is a brewery located in Westfield, Indiana (a suburb of Indianapolis). FK worked from the very beginning to define concept and strategy along with brand identity, logo design, menu design, interior design, exterior consulting, packaging design, merchandise design and more. A truly full experience, FK's work shows Field's commitment to quality and providing a unique experience IN.