Knell is a Carmel boutique built for tactile discovery—limited-run classics, calm curation, and an in-person experience designed to last. We aligned POV, identity, and space into one coherent system.

A Vision Rooted in Connection

When sommelier Josh Mazanowski envisioned Lone Pine, he sought more than just a high-end dining spot. Inspired by his family’s ranch in Lonepine, Montana, his vision was for a space centered on genuine comfort and quality, a place where people could connect over a meal without pretension. Flatland Kitchen collaborated with Josh to bring this vision to life, helping Lone Pine stand apart in Carmel as a restaurant that values authenticity and accessibility over flashiness.

Discover how Flatland Kitchen crafted a powerful brand identity for Golden Hour Books, an independent bookstore in Indianapolis. Through strategic brand messaging, iconic visual design, and community-focused engagement, this case study shows how clear, thoughtful branding can create lasting connections and drive success in the growing independent bookstore market.

draft is a community workspace specifically catering to creatives. Located in the Fountain Square neighborhood of Indianapolis, draft is a space open for work, play, events and community.

ELEMENTAL is a specialty fitness and lifestyle practice. ELEMENTAL designs solutions for comprehensive wellness, athletic performance optimization and houses classes for movement based fitness. Flatland Kitchen worked to conceptualize and build a brand identity responsive to Elemental’s unique and elevated approach to building healthy and sustainable habits.